SOURCES CableTV.com | How Much Is Cable Per Month?
HOW BRITS WATCH FILMS
100%
The Guardian | Streaming Subscriptions in Decline
90%
80%
Kantar | British Streaming Market Shows Signs of Recovery
70%
60%
Nielsen | Streaming Grabs a Record 38.7% of Total TV Usage
50%
40%
ScreenRant | 12 Most Popular Streaming TV Services
30%
20%
Statista | Household Ownership of Smart TV in the UK
10%
0%
JUL 2019
JUL 2020
JUL 2021
JUL 2022
JUL 2023
Statista | Number of TV Households Worldwide
Paying for TV licence (eg BBC iPlayer)
Paying for online streaming service (eg Netflix)
Buying DVDs/Blu-Ray
Buying cinema tickets
None of the above – I watch films but never pay for them
Not applicable – I never watch films
Statista | US Time Spent Watching Television
SHRINKING SUBSCRIPTIONS
The Verge | It’s Time to Rethink Our Relationships with Streaming Services
How many streaming services is too many? In the UK, the streaming market saw major change in 2022. In the first quarter, the number of households with at least one streaming subscription fell by 215,000 – a hit that was taken by Netflix, Prime Video and Disney+, to name a few. Later, in the fourth quarter, this number rose by 55,000, back up to 16.24 million households with at least one subscription. As of January 2023, 56% of UK households subscribed to at least one streaming service, though many have two or more. Apple TV+, Prime Video and Paramount+ saw the most growth, with Apple TV+ beating Netflix and Disney+ on subscriber satisfaction (based on perceived quality of available shows). That said, the two most-watched shows in late 2022 were Wednesday and The Crown – both Netflix originals.
As of Q4 2022, 12% of consumers planned to cancel at least one streaming service, signalling another significant cutback in the wake of the UK’s cost-of- living crisis. Whether it’s streaming, cable or something else entirely, video content must become indispensable to survive these slim-downs.
YouGov | How Brits Watch Films
YouGov | How Brits Watch TV Shows
@feedzinesocial
Powered by FlippingBook