Recent innovations have been shaking up the world of targeted ads. Frequency capping, in-content product placement and ad-pod optimisation are all game changers
he video-streaming business model is evolving rapidly. Over the last few years, the number of streaming services has exploded, creating a significant increase in competition for service providers. Today, there are more than 200 for
service went unused, with about 26% saying it was because the service was too expensive. Subscriber fatigue – in combination with growing consumer demand for unique or premium content, a superior-quality streaming experience and a lower price point – has led service providers to adopt targeted advertising into their business models. Leveraging a cloud-native streaming workflow and the latest dynamic ad insertion (DAI) technology, providers can deliver ads to viewers based on criteria including the likes of age, gender, geographical location and socioeconomic status – ultimately tapping into billions of dollars of potential revenue in the future.
consumers to choose between. While consumers love having options for watching premium video content, subscription fatigue is a challenge. A recent survey from Blue Label Labs found that approximately two out of three people have cancelled at least one video streaming service in the last year. Around 37% of subscribers cited the reason being that the
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