FEED: What was the impact of working for a channel that you grew up with? aiming to truly, authentically and responsibly serve a marginalised or under-represented group of people will understand what I mean by that. At BET, that responsibility for us
BRIELLE URSSERY: You get to see how the cookies are made. It goes without saying; anyone working in TV forever watches it a different way. I found that, not only do you watch it differently, but you get a really distinct understanding and appreciation of what you see; the images and the stories being told. BET was unique in a sense; as a network we had a responsibility to our audience. Any media company
But it also meant, when you watch your work play out and see the feedback on Twitter or even from family and friends, there’s a sense of pride. It’s been an incredible mission and it is rare to be able to say, at every place I’ve worked, I’m there to serve under-represented audiences: predominantly at BET, then the Black community at Roku and now at Mansa serving African Americans and Black African diaspora abroad.
was to provide quality entertainment for the Black community, something that wasn’t easy. However, it was just a part of what we did every day. You quickly learn that programming isn’t just a case of looking at a list from a distributor and choosing a title.
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