Photography News 04

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Latest photography news

Nikon’s latest flagship model looks set to arrive before the summer’s major sporting events, but D3300 won’t keep beginners waiting so long D4s sets CES alight Book now Get your tickets for a new annual photography event

Words by Roger Payne

Nikon took the photographic world by surprise at CES by announcing that a new flagship DSLR, the D4 s , would be added to its range in 2014. A prototype of the curvy camera was kept behind glass and under the watchful eye of a security guard at the show, plus specification details were very limited, but we do know the D4 s will have an improved focusing system and beefed up image processing engine. So why tease the public now? Talking exclusively to PN JeremyGilbert (left), groupmarketingmanager at Nikon UK said: “We recognise the fact that buying a range-topping DSLR is a major investment both for individuals and businesses. With a series of major sporting events coming this summer, we wanted photographers to be able to make a fully informed purchasing decision when investing in the top end of the Nikon DSLR range. There’s nothing more frustrating than spending a significant amount of money, only to find an updated model is available. That’s why we’ve shown the D4 s at CES – it’s all about being transparent with our customers.” Jeremy couldn’t provide any further specification details, but when we asked about the likely pixel count, he hinted that this won’t change significantly from the current 16.2-megapixel D4. “I think it’s more likely to be similar to the changes we made between the D3 and the D3 s – performance was improved, but the resolution stayed the same.” While the D4s may have grabbed the headlines, Nikon also ushered in the D3300 underlining the importance of sales at the opposite end of the DSLR spectrum. Replacing the D3200, this new entry- point to the Nikon DSLR range features the same 24.2-megapixel sensor, but now sports an EXPEED 4 image processing engine. This boosts the overall performance and hikes the ISO by a stop to a maximum of 12,800, expandable to 25,600. A new, compact 18-55mm standard zoom will accompany the D3300 when it arrives in store this February.

Terry O’Neill

You can get your hands on the very latest cameras and accessories, come face-to-face with photography legends and learn to take pictures like them, all at The Photography Show at the NEC Birmingham, 1-4 March 2014. This brand new event is designed for enthusiast photographers and will bring together a diverse selection of exhibitors, interactive activities and special guests over four days. Over 150 leading brands will be exhibiting their latest products, including Canon, Nikon, Olympus, Panasonic, Manfrotto, Hasselblad and many more. The Super Stage will give you the chance to hear from top professionals, including Rankin, Steve McCurry and Terry O’Neill. There’ll also be the chance to capture your own images; the Live Stage provides a unique opportune to capture unusual subjects, professional photographers will talk you through fashion and portrait photography on the Catwalk, and you can explore macro and garden photography in the IGPOTY Flower Garden. There’s even the opportunity to build your own camera in the Lomography Konstruktor Workshops. Tickets for the show are just £13 when pre-booked through the website.

ABOVE Group marketing manager at Nikon UK, Jeremy Gilbert, with the new D3300. LEFT The D4 s will have a better AF system and more advanced image processor than the D4.

π To find out more about the Nikon D3300, visit www.nikon.co.uk.

π To find out more, go to www.photographyshow.com.

Photography News | Issue 4

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