SOCIAL VENTURES
Parents are delighted because we've made their lives easier, and the kids are happy because they love trying to top the chart"
around 10,000 patients. Trials are currently underway at Addenbrooke’s Hospital to prove its efficacy. “Some patients who have completed the trial have asked if they can continue to use our system, and that feedback is really invaluable while we wait for the full results,” Will says. “The parents I’ve spoken to are delighted because we’ve made their lives easier, and the kids are happy because they’re playing games. We have high score charts and they all love trying to top the chart and beat each other’s scores.
“Once we’ve got data to show that there are significant cost savings to be made, we can take it to healthcare providers. Recent research suggests up to £20m a year could be saved from the cost of drugs and antibiotics through monitored physiotherapy, which is basically what we’re doing.” What began as a side project has now blossomed into a full-time occupation for Will, who is based at Allia’s Future Business Centre in Cambridge. He has just received a two-year scholarship from the Packard
Foundation, which supports ventures aiming to improve the lives of children. “Allia have been super helpful to me, and the support I get from them and the Cambridge Social Venture programme is really important,” he says. “I’m incredibly lucky, because I’m in a position where I’ve been able to quit my job and chase this mad idea. I’ve got skin in this game on three fronts; my daughter, my need to earn a living and because I want to help other families. “That’s why I started this, and if you can earn a living by helping other people and changing their lives for the better, why wouldn’t you do that? It ticks all the boxes.” Find out more at play.physio
Allia Future Business Centre offers flexible workspace, business support and a vibrant community for those creating change. Its four centres, spread between Cambridge, London and Peterborough, are dedicated to supporting businesses that have a positive impact on people and the planet, and is a place to start, develop and scale. Visit futurebusinesscentre.co.uk
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