STADIUMS & ARENAS
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Football club Crystal Palace partnered with ADI to modernise Selhurst Park’s audio-visual set-up
who does their concourse or ribbons. But we create what we call a ‘total stadium takeover’.” A ‘total stadium takeover’ sees all of the content coordinated across every screen – proving particularly effective for in-match events such as substitutions and scored goals, as well as for delivering high-impact, immersive activation for commercial partners. “We were working with the fabric of a very constrained infrastructure,” highlights Claire Fitzgerald-Firth, head of engagement and client services at ADI.tv. “It’s not just physical LED hardware, it’s fibre runs, cable runs, power and more. There were also the operational and engineering challenges we had to overcome. “Our tech is very bespoke in that we run all our technology remotely from Preston. Usually, suppliers have to be based at the stadium itself, whereas we are enabling hardware that can be used seven days a week by simply flipping a button – making it a lot more optimal.” The striking transformation of Selhurst Park, as well as the addition of the latest stadium technology, has totally changed the look and feel of the venue’s in-game experience for fans. These upgrades have ultimately taken the pre-match shows to the next level, enhancing the matchday for fans and providing new streams of revenue for the club.
requiring high-powered media servers and advanced configurations. Palace opted for the 6mm pixel pitch MTs across the whole stadium, creating a future-proof solution that looks as rich and vibrant on 4K broadcast cameras as it does from the stadium seats. On top of this, ADI provided a full installation service, including removal of existing static signage, before adding the lightweight structural steelwork upon which all of the MT modules are installed. Because MT is such a slimline product, it only requires a lightweight supporting structure, thus helping to minimise costs and shorten installation times – while allowing for digital displays to be installed in locations that would not previously have supported more heavyweight products. The football club is also known for its pre-match activations. ADI’s Studios team have created several different pre-match shows throughout the season that coordinate digital content with music, lighting and pyrotechnics. Content management for all this is a collaborative process between the club and ADI, with Palace’s matchday team managing the video mix onto the 65 sq m, 24:9 stadium screen and ADI delivering content across the pitch- side and ribbon signage platforms. “We see a lot of clubs with a partner who does their digital perimeter,” says Brindley. “They might have someone else
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