EDITOR’S WELCOME
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EDITORIAL Editor Verity Butler +44 (0) 1223 492246 veritybutler@bright.uk.com Senior staff writer Katie Kasperson Features writer Oliver Webb Chief sub editor Matthew Winney Sub editors Zanna Buckland, Chris Young, Minhaj Zia Contributor David Davies ADVERTISING Sales director Sam Scott-Smith +44 (0) 1223 499457 samscott-smith@bright.uk.com +44 (0) 1223 499462 +44 (0) 7376 665779 emmastevens@bright.uk.com Sales manager Gabrielle Pitts +44 (0) 1223 492244 gabriellepitts@bright.uk.com DESIGN Ad production Holly May Senior designer Carl Golsby Magazine design manager Lucy Woolcomb Design manager Alan Gray Design director Andy Jennings PUBLISHING Managing directors Andy Brogden & Matt Pluck FOLLOW US Sales manager Emma Stevens
See more of Christopher Schardt’s work on page 50
O ur final issue of 2024 is here, and we are rounding off the year with a bang! This edition delves into the tools powering the digital signage sector – a space expected to grow to a staggering $40 billion by 2030. From dazzling digital billboards to the AR enhancements layered on them, marketers for the world’s biggest brands have more creative freedom when it comes to their messaging than ever before. Elsewhere, we sit down with the acclaimed LED artist Christopher Schardt. With whimsical works like Mariposa (shown above), his pieces demonstrate the capacity for AV to bring people from all walks of life together. Speaking of which, if super-sized structures like the Colosseum and Circus Maximus demonstrate anything, it’s that humans have always craved live entertainment. Our stadiums and arenas feature reflects on the evolution of this amazing architecture into the technological melting pots of the present day. We learn all about how the demand for a flexible set-up due to the diverse needs in these venues is crucial, as well as how to handle upgrading older grounds. We also go behind the scenes on Metallica’s world tour, revealing the sheer scale of audio required to match the roar of the heavy metal band’s anthems.
Onto an entirely different genre, but an artist of similarly legendary status, our winter issue includes the AV scoop on the delivery of Adele’s Munich residency. Her time in the Bavarian capital was quite notable – not least for finding its place in the Guinness World Records for largest temporary outdoor LED screen. Also, on page 58, we meet artist Brendan Fernandes to discuss his series celebrating 40 years of house music. He discusses his work being projected onto one of the world’s largest digital art platforms – Art on the Mart in Chicago. Plus, our round table gathers expert pros from the education technology industry, each discussing the role of AV, especially when helping those with more diverse learning needs. Finally... thank you! This is LIVE ’s last issue in our debut year and the support for this big, bright and bold magazine has been nothing short of phenomenal. This is also our last quarterly issue, as I’m delighted to share that we will return in the new year as a bimonthly publication. Bring on 2025!
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Verity Butler Editor veritybutler@bright.uk.com
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