ADELE IN MUNICH
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I was intrigued to see how such an expansive screen would be used – the bespoke visual effects were tailored to each song and really elevated the performance”
The 16-time Grammy winner, who has sold over 100 million albums, announced the gig to her fans via her Instagram: “A one-off, bespoke, pop-up stadium designed around whatever show I want to put on? I couldn’t think of a more wonderful way to spend my summer.” The ten-date residency consisted of two emotionally charged performances per week, with the singer pouring her heart out through 22 of her most iconic songs at what became dubbed the ‘Adele Arena’. The design of the event was delivered by Stufish. “We approached the stage design from different angles to address the emotive aspect of [Adele’s] show being inclusive and allow her to embrace her audience,” says Ray Winkler, CEO and design director at Stufish. “This was as well as delivering the technical complexity of our design to the high standard that she and her production expected from Stufish.” Though the show’s success could be anticipated, with audiences totalling a whopping 730,000, it quickly became apparent that this was to be greater than your average residency. WALL OF FAME Arguably more the show’s star than even Adele, let’s start with that Guinness World Record-breaking LED wall. Delivered and installed by Solotech, the visual spectacle consisted of LED panels from Roe Visual, supplied entirely from a single batch to ensure precise visual quality. The curved wall undulated across the enormous venue, spanning an impressive 244m in width and 18m in height. It was flanked by cylindrical
towers that resembled a vast analogue film reel – which served to complement the thematic visuals that were displayed on the screen. “While Adele is no stranger to holding multiple records for her music,” stated senior adjudicator for Guinness World Records Joanne Brent when awarding the record, “this achievement stands apart, celebrating her remarkable vision for the Adele in Munich residency.” The lightweight-yet-durable design of Roe’s CB5 Mk II made this massive installation possible. At the same time, its 6000-nit brightness and efficient heat dissipation ensured brilliant, vivid visuals throughout the duration of the outdoor performance. “It reflected the extraordinary experience she had meticulously crafted for her fans,” emphasises Brent. “I was intrigued to see how such an expansive screen would be used. The bespoke visual effects were tailored to each song and really elevated the performance for an undeniable ‘wow’ factor. It was a perfect complement to Adele’s artistry.” When speaking to Grace Kuo, sales director for Roe Visual, it is evident that the scale of the production and range of technical partners demonstrates that it was more than just a normal concert: “It was a fully immersive experience. This achievement highlights Roe Visual’s commitment to pursuing innovation and excellence in display technology.” STAR TREATMENT Adele’s music is proliferated with raw tales of devastating heartbreak and poignant life experiences. As a result, her shows demand a creative variation
Stufish’s impressive stage design allowed for singular special effects and an expansive experience
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