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EMERGING MARKETS CAREERS
It’s a perfect stormmoment; cheap technology and major shifts in how content is being made and delivered. But where do you fit in? WORDS JULIAN MITCHELL HOW TECH COULD CHANGE YOUR CAREER
opportunity well enough to activate the technology so you never really get the chance to do something really great. No one really gets it.” Andrew has a classic creative/ technology upbringing in the industry. While still using film he worked on a colour flow product co-developed between Kodak and Panavision which was basically a way for cinematographers to communicate more effectively what they want the final image to look like when finishing photo chemically at the lab. He always liked emerging or new technology like 3D stereo, so he built some simple rigs for shooting stereo commercials with LG and Samsung. It was a traditional path but always
restlessness. You’ve learned your skill at the knee of the film elite and want to diversify into all these wondrous sub-genres of the art. But take comfort: you are not alone and even those trailblazers at the coal face of the new norms aren’t really there yet. winning Director of Photography, co- founder of Headcase VR, and a VR/ AR/XR strategy consultant. He has become a leading Hollywood voice for producing and implementing high quality immersive content. He is also quite humble in his description of where he is on the ladder to VR/AR enlightenment. “What’s happening is that no one really understands the VR – NO ONE GETS IT Andrew Shulkind is an award-
t seems like we’ve been on the precipice of a new dawn of content making for a while now. Ever just out of reach, the worlds of virtual reality, augmented reality and indeed mixed reality tease us with their promise and frustrate us with their fog-like authenticity. But they are not alone. We have reported on another promising avenue for technologists and creatives to invest time and money in: the convergence of the film and VFX markets. Mind-boggling Games Developer Conference demos show us how VFX can be rendered in real time leading to a complete readjustment to how available they can be. Live VFX: love the idea, when can I do it, how do I get involved? But there’s more convergence and at the same time diversity happening that you should know about and that’s in video games. DOP Dori Azari shot the Sony PlayStation 4 game God of War with classic cinematic style and using classic cinematic technique. He is making the whole game as a one take. It’s like a one- time continuous move. Director of films like District 9 and Chappie, Neill Blomkamp has been making a new short film series called Adam which is almost entirely built inside a game engine, Unity. There’s a plug-in for Unity that produces these cinematic almost Instagram-like filters so you can build the action in Maya or however else you’re building it and then use this plug-in, which is designed for video games, for your cinematic moments. They are pre-rendered shots, but it uses cinematic language in a game engine and rendering is instant. For those who have been involved with digital cinematography from the start, these days are laced with wonder but maybe a ‘failure to launch’
THE WORLDS OF VIRTUAL REALITY, AUGMENTED REALITY AND MIXED REALITY TEASE US WITH THEIR PROMISE
ABOVE Andrew Shulkind’s 18 camera 32K array for 360˚ plates.
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FEBRUARY 2018 DEFINITION
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