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DPP’S ANNUAL CES TRENDS ASSESSMENT
The DPP’s new report on the CES show has identified trends impacting the media and entertainment industry, with simplicity the key to success. According to managing director and author of the report, Mark Harrison: “We saw some of the leading players focussed on providing high quality hardware, to software designed to simplify the consumer experience. When simplicity gets applied to how consumers find content, the implications
universe”. Harrison pointed to display interfaces combined with voice search as a key catalyst. He added that ‘drive for simplicity’ has meant content owners have put the individual brand ahead of the platform it appears on. The evolution in content interfaces was just one of a number of developments for the media industry. Others include: established players partnering with each other, as they get focussed on providing better consumer experiences; significant progress in out-of-home tech, especially around displays; and mobile phones continuing to evolve, with folding and dual screens.
MISINFORMATION AND YOUTUBE ADS
Global non-profit Avaaz has found that YouTube’s algorithms run ads from major brands on videos which promote climate change misinformation. The brands, including Greenpeace, WWF, L’Oreal and Decathlon, were unaware that their adverts were being played before and during the videos. Avaaz examined videos pushed to users when they search ‘global warming’, ‘climate change’, or ‘climate manipulation’ on the site, focussing on those given high prominence by YouTube’s recommendation algorithms. It found that 16 of the top 100 videos on the first term contained misinformation. “YouTube has previously taken welcome steps to protect its users from anti-vaccine and conspiracy theories,” force against broader misinformation and disinformation content, including climate misinformation.” The group has called on YouTube to: include misinformation in its ‘borderline content’ policy, which limits the algorithmic distribution of videos that do not reach the bar required to remove them from the site; demonetise misinformation, including giving advertisers the ability to exclude their ads from climate change misinformation; work with independent fact-checkers to inform users who have seen or interacted with verifiably misleading information; and provide transparency to researchers by releasing data showing how many views are driven to misinformation by its own recommendation algorithms. But Avaaz said that YouTube shouldn’t be the only one responsible for promoting this change. Brands themselves “must establish detailed ethical ad placement requirements for platforms that include correcting the record and detoxing the algorithm.” Avaaz said in a press statement. “But it has not acted with equal
for media are game-changing.” A big issue for the industry is
addressing the consumer challenge of how to find content in a “crowded media
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OwnZones has integrated its Connect cloud-native video supply chain platform with Netflix Backlot, so studios and post-production houses can deliver IMF packages to the OTT service via API within the cloud. This aims to solve having to download an IMF package locally and re-upload it for delivery to a platform, when using content supply chain tools in the cloud. “Here’s an all-too-common scenario: you’ve already ingested your content into the cloud, made all the required localisations and performed final QC procedures, but when it’s time to deliver your content, it could take you hours OWNZONES STREAMLINES IMF DELIVERY
upon hours to download,” says Nick Nelson, CPO at OwnZones. With more companies relying on cloud-based tools, the problem will only grow, debilitating workflows, especially those that work with high-res content. The integration with Netflix has purportedly closed this gap in cloud- based IMF delivery by removing the need to download and re-upload an entire package to a backlot. It enables users from the OwnZones Connect interface to select Netflix Backlot as the delivery destination and to send the IMF package directly to Backlot, preventing the need to pull the file down locally.
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