FEED Issue 25


Here’s where Dalet StoreFront comes in. It acts as a presentation layer of the content inventory for the external community to browse and source exactly what is required. Dalet StoreFront flips the traditional model and lets producers browse the catalogue, as opposed to an individual sending producers shots that might not even be relevant. Even a five-second shot used as B roll can make all the difference to a producer looking for a specific shot to use in their highlight reel or production. It is segregated from the actual content – the physical media – allowing partners to search and check out like a familiar online shopping experience while all the rich inventory is kept where it resides, at the organisation’s location, under control of Dalet MAM. At the same time, Dalet StoreFront brings more oversight into the process, enabling the content owner to trace and track where their goods are going, to whom, over the entire exchange. In the usual shopping experience, if you were to expose your content to partners and affiliates, you would need a complete

workflow engine to transform and package the content to whatever flavour that partner may need it in. The beauty of this arrangement is that there is little extra effort needed to prepare media. Dalet StoreFront is based on the organisation’s existing MAM. Essentially, it leverages Dalet’s ability to orchestrate content to provide a browsing and fulfilment back end to Dalet StoreFront’s users. All the metadata about the media would have been already input to the Dalet MAM as part of the normal process of onboarding media files. For example, information about the title, authors, rights (including restrictions about usage) and data about what’s contained within the clip, possibly including timecode references. Plus, information about format, resolution and whether or not the clip is in HDR. This metadata, which needs to be there anyway as part of the normal usage of a Dalet MAM system, is just what’s needed as the basis for a transaction with a potential buyer. And the richness of the metadata allows Dalet StoreFront to show a media

purchaser only the content they are permitted to acquire. Most clients looking for content for reuse as per their rights agreements don’t need the level of sophistication of a MAM. They don’t need to get involved in cataloguing and forensic metadata search. They appreciate something intuitive to locate content quickly. Dalet StoreFront removes all complexity from the transaction. Requests can be serviced in just a few clicks. With news organisations constantly updating their catalogues, Dalet StoreFront answers the call for immediacy and access to assets that can help journalists deliver localised reporting. News organisations can share and deliver media as soon as content has been ingested and logged into the Dalet MAM. It doesn’t matter whether content has been on the system for years, or just arrived. It’s all equally available, giving newsrooms the material they need to build breaking news stories, localise reporting or bring in historical context. Because it is a SaaS portal, Dalet StoreFront can be white-labelled by rights holders as a front end to their in-house Dalet MAM to retain the look and feel of their brand. Every shape and form of content becomes searchable, browsable – and obtainable. Running on Amazon Web Services, Dalet StoreFront makes these and many other workflow scenarios happen. It’s safe, efficient and is set to transform the way businesses find, acquire and incorporate content into their own productions.


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