FEED Issue 25

16 ADVERTISEMENT FEATURE AWS

TV’s biggest trade body honours cloud pioneers for rethinking how we do TV

he National Academy of Television Arts and Sciences (NATAS) has been bestowing its Technology and Engineering

Emmy® Awards for 71 years, honouring innovations in the broadcasting sector since the earliest days of television. Among the honorees for 2019 is a collection of companies being hailed for helping bring TV into the age of cloud. AWS, along with Discovery, Fox NE&O (Walt Disney Television), SDVI Corporation and Evertz Technologies have been recognised for “pioneering a public cloud-based linear media supply chain” for content ingest, management and delivery. Media supply chain is the application of supply chain management principles to create, manage and deliver content and rich media experiences from content providers, creators and owners to consumers on the devices and platforms of their choice. Moving the media supply chain to the cloud improves economics, increases flexibility and helps media leaders meet viewers’ demand for reliable, high-quality video experiences at scale. Until as recently as 2015, few broadcast tech vendors had a public cloud strategy. Around that time, both Discovery and Fox NE&O (Walt Disney Television) turned to SDVI Corporation and AWS. The result is that Discovery and Fox NE&O (Walt Disney Television) are now leveraging the cloud to meet customer demands by using

a combination of the SDVI media supply chain platform; AWS compute, storage and media services; and Evertz linear, media asset management and content supply chain solutions. By moving their media supply chains to the AWS cloud and leveraging the innovation brought by SDVI and Evertz, Discovery and Fox NE&O (Walt Disney Television) have been able to automate and simplify the ingest of a high volume of file-based content and associated workflows, minimising processes that were manual or repetitive. Discovery was the first major media company to move its entire media operation, from production to distribution, into the AWS cloud. With SDVI and AWS’ platform, Discovery reimagined all aspects of its media supply chain and operation.

DISCOVERY WAS THE FIRST MAJOR MEDIA COMPANY TO MOVE ITS ENTIRE MEDIA OPERATION, FROMPRODUCTION TO DISTRIBUTION, INTO THE AWS CLOUD

feedzinesocial feedmagazine.tv

feedmagazine.tv

Powered by