12 NAB PREVIEW Conference Picks
Words by Verity Butler
The NAB Show is famous, but America’s biggest broadcast event also has a top conference programme and lots of associated education events, running from 18 to 22 April. Here’s our breakdown of the NAB conference scene
TRACKS ANDSTREAMS This year there are over 100 conference sessions to choose from. To keep the ballooning conference schedule under control and navigable by already overwhelmed delegates, the NAB Show has split the conferences into ‘tracks’ and ‘streams’. The streams are aimed particularly at new attendees, offering a basic way of slicing up the conference programme, but are useful for anyone who wants to easily schedule their own cross- functional experience. The streams are: • Content and Consumption • Creation and Production • Distribution and Monetization For more specific session selection, attendees can then look at the various conference tracks – examples including Women Leading Change, Future of Cinema, Content Strategies and Tomorrow’s Tech. These act as subcategory style divisions of the three streams, useful for those experienced with the NAB Show formats or wanting to focus on a specific area of interest. This means attendees can nail which conferences are best suited for them. There’s something there for everyone, but here are some of the conferences we’re looking forward to attending.
NO BUSINESS LIKE SHOW BUSINESS NAB is a great opportunity for content professionals to learn about industry developments
CONTENT AND CONSUMPTION
No, it’s not the title of a Jane Austen novel. Content and Consumption is a stream of ten sessions that covers topics ranging from how to win consumer attention to creating compelling content for the next decade. Here are our top three: • Be There: Immersive Venues Overlay Experience and Content During this session, you learn what content looks like in immersive spaces and how consumers interact with it. You also learn how the content may change in response to the interaction or the moods of consumers in the surrounding space. This session takes place on the Sunday, 9.05-9.40am. • Can Viewer Measurements Ensure Viewer Privacy? The clue is in the name – the key topics are artificial intelligence and business strategies. This session takes place on the Tuesday, 2.30-3.10pm. • Reshaping Newsrooms for New Consumption Models This panel examines the challenges faced by newsrooms in a changing multiplatform world and how they are adjusting their workflows to address them. This session takes place on the Wednesday, 10.40-11.40am.
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