DEFINITION April 2019

SET- UP | NAB SHOW 20 1 9

LIGHT SHOW LIGHTING CUES One of the most cutting-edge new lighting companies is Cineo and we ask its CEO Rich Pierceall about its plans for NAB 2019

WORDS JULI AN M ITCHELL

ABOVE Rich Pierceall, CEO of Cineo Lighting

DEFINITION: What’s new for Cineo and the LightBlade products at this

movement through multiple zones, we are looking at ways to make pre-vis a reality with Cineo products, in a similar fashion to moving lights, with compatibility to programs like Maya. DEF: What’s new in the LightBlade product line, and what is the future RP: We are showing the full range of the LightBlade line at the show, but we think the versatility and lumen density of the Edge products are ideal for a broad range of broadest studio applications. for that range? DEF: How is your new colour standard development going, that promises to directly correlate your LED lights to the Rec 2020 standard used for cameras and monitors?

We are preparing

year’s NAB Show?

RICH PIERCEALL: Cineo is featuring the new Lightblade Edge products, in configurations tailored for Broadcast installations. DEF: Since you launched your new LED systems, what has the feedback been like? What are the markets you’re in looking for right now? RP: Now that high-quality LED systems are widely accepted for production, the next frontier is enhancements in control. Customers are finding new, creative ways to use these tools, and want more sophisticated control, while maintaining simplicity of operation. DEF: In our last interviewwith you, you mentioned harvesting metadata that could be archived with LUTs and CDLs. Is this something you can offer today? What network control systems are you using?

to publish our Universal Colour Standard shortly

RP: Digital lighting solutions, working in a network environment, offer new opportunities to streamline production efficiency. We will be starting the roll-out of these networking tools in late 2019. DEF: In the VFX world, when digital lighting is being used, is it possible to map the parameters of a Cineo light so DOPs can design lighting with a Cineo virtual product?

RP: We are preparing to publish our Universal Colour Standard shortly,

and expect it to kick off some pretty interesting conversations with other lighting manufacturers!

RP: Now that production lighting is capable of creating dynamic

08 DEF I N I T ION | APR I L 20 1 9

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