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EDITORIAL Editor Julian Mitchell 01223 492246 julianmitchell@bright-publishing.com Features writer Chelsea Fearnley Contributor Madelyn Most, Phil Rhodes, Adam Garstone Chief sub editor Beth Fletcher Senior sub editor Siobhan Godwood Sub editor Felicity Evans Junior sub editor Elisha Young ADVERTISING Sales director Matt Snow 01223 499453 mattsnow@bright-publishing.com Sales manager Krishan Parmar 01223 499462 krishanparmar@bright-publishing.com Key accounts Nicki Mills 01223 499457 nickimills@bright-publishing.com DESIGN Design director Andy Jennings Designer Lucy Woolcomb, Man Wai Wong, Emily Lancaster Senior designer & production manager Flo Thomas Ad production Man-Wai Wong PUBLISHING Managing directors Andy Brogden & Matt Pluck SOCIAL MEDIA Facebook @definitionmagazine Twitter @definitionmags Instagram @definitionmags MEDIA PARTNERS & SUPPORTERS OF BRIGHT PUBLISHING LTD, BRIGHT HOUSE, 82 HIGH STREET, SAWSTON, CAMBRIDGESHIRE CB22 3HJ UK
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T his year’s NAB Show might be the one that brings two traditionally disparate sides of the industry closer than ever: traditional cinematography and VFX. Virtual production has improved the effectiveness of pre-vis and post-vis hugely, and now it’s looking to the professional video capture industry to bring its aesthetic into the virtual playground. We’ve heard rumours of lens manufacturers improving their data capture options this year, with camera and lighting brands also helping to map their individual looks into game engines, which can then be used to digitally light and shoot. The huge post-production rendering engines are on the edge of delivering VFX further up the delivery chain. Perhaps the only element missing is the knowledge base and a way for the hardware manufacturers to work together, especially in the optics world. Cinematographers are eager to learn how virtual production can help them, and pre-vis systems are already a huge help for the crew to visualise CG shots, but don’t underestimate the value of capturing all the data – especially the kind you can’t see.
JULIAN MITCHELL EDITOR
Definition is published monthly by Bright Publishing Ltd, Bright House, 82 High Street, Sawston, Cambridge CB22 3HJ. No part of this magazine can be used without prior written permission of Bright Publishing Ltd. Definition is a registered trademark of Bright Publishing Ltd. The advertisements published in Definition that have been written, designed or produced by employees of Bright Publishing Ltd remain the copyright of Bright Publishing Ltd and may not be reproduced without the written consent of the publisher. The content of this publication does not necessarily reflect the views of the publisher. Prices quoted in sterling, euros and US dollars are street prices, without tax, where available or converted using the exchange rate on the day the magazine went to press.
APR I L 20 1 9 | DEF I N I T ION 03
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