Photography News Issue 66

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Photography News | Issue 66 | photographynews.co.uk

Going pro Go from amateur to pro and set up your business with a little help from the below... Buyers’ Guide

Making picture- taking skills brings with it pressures and responsibilities. It is not all about knowing your camera and how to edit a picture. money from your

You need to think about the business side of photography, which includes marketing yourself to get work in the first place, as well as insurance, training and output.

We’re sure you have lots of questions and some things you might not have even considered yet, which is where this guide comes in.

Featuring experts in various fields of the photographic industry, our guide offers advice on how to progress your business. Visit the belowwebsites to find out more.

Professional indemnity insurance – amust for any event photographer

If you offer a service in a specific area or set yourself up as a specialist, you owe a 'duty of care' to anyone who might reasonably rely upon your service and advice over and above that of the ordinary person on the street. If you agree to photograph a wedding or event, either paid or as a favour, you are expected to provide a service that is of industry standard. With events, you are unlikely to have the opportunity to reshoot should anything go wrong. If in the event that the bride and groom at a wedding, for example, felt the pictures you produced were substandard or you were unable to produce them due to a memory card becoming corrupt or hard drive

having been wiped, they may then choose to issue legal proceedings against you. If this happened, professional indemnity insurance can cover the costs of defending and/or settling the claim. Make sure you arrange your professional indemnity insurance through a specialist photography insurance provider as not all policies on the market are the same. Aaduki Multimedia Insurance has specialised in photography insurance for more than 12 years

and will be happy to answer any questions you may have and provide you with a free no-obligation quote.

aaduki.com

Write right for your website

In the last issue, we talked about the importance of branding and how to stand out from the crowd visually. Branding also extends to the text on your website and other marketing material. What is your tone of voice in the text? Are you informal, professional, humorous, serious? And should you write in the first or third person? These factors are vital in presenting the correct image of yourself and your business. If you are an individual photographer shooting weddings and family portraits, and your style is friendly and relaxed, then you’ll probably want to write your text in the first person, because your clients are likely to be people who value the interaction and connection with

you as a personality. You’ll want to create text that will make your potential clients want to buy into you emotionally. But if you are doing commercial photography, that approach won’t work at all. You’ll want to present a less personal and more corporate approach since your clients will be businesses, and the language of business to business is less personal. Choose the third person in this case and write more formally. Which images you choose for your site is just as important as the way you write. They help build a picture of who you are and will greatly influence whether people want to do business with you.

amazinginternet.com

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