Content delivery
Developing the right cross-platform app takes teamwork //// WORDS BY ELSIE CRAMPTON ////
I n 2022, B1 SmartTV launched its new Sportworld app. A platform on Samsung smart TVs and all smartphones, that centralises content from a variety of sports broadcasters, clubs and associations onto one location. The app – currently available on 9.5 million Samsung smart TVs in Germany – gives users an enriched
sports viewing experience, by ensuring all content is easy to find and accessed via one subscription. It includes an optimised electronic programme guide, fed by information from over 35 sports broadcasters. Fans can also enjoy a free, 24/7 Sportworld channel, which broadcasts highlighted content from partners.
Behind the development of the Sportworld app is Munich-based B1 SmartTV. Using innovative technologies enabling latency-free interaction between smart TVs and mobile devices, B1 SmartTV is known for developing platforms with intuitive user journeys and transactional possibilities. The company is also the owner
ALL IN ONE Sportworld aims to centralise and organise sport content, making fans’ lives easier – all with the help of NativeWaves tech
76 FEED:XTREME SEPTEMBER/OCTOBER 2022
feedxtreme.tv
Powered by FlippingBook