Stadiums
attention of a lot of eyeballs and capitalise on that with advertising revenue. American Express, for example, can release an ad telling card users that they’ll receive 10% off at the concessions.” The solution’s price point is based on a per-camera, per-month licensing fee, plus an additional amount for onboarding.
quite happy to move cameras if it means they get the right data. Or they just add more machines, because they are inexpensive.” With the WaitTime operational dashboard, teams can monitor information from any location – and from a mobile device or web browser. Users set customised thresholds that trigger messages or notifications. If, for example, crowd density in an area hits a designated percentage, staff can be pinged. An end-of-event reporting tool offers a detailed overview of crowd behaviour throughout a venue in a chosen time frame. Teams can see the wait peaks and averages for every section, allowing them to glean insights about how the crowd interacts with the space. “If the venue is offering a new menu item, what impact did that have on your crowd? If you change from stanchion to belly-up concession, how did that affect a location? How did going cashless
alter the flow of people from event to event? There is so much you can do with it.” WaitTime is ported into in-venue screens, so fans get a live, up-to- date signal of queue status. “We have serviced more than five billion fans with our solution. Everyone wants to know this information, so you can have the
INS AND OUTS Watch WaitTime's gate entrance analysis in action
AS IT HAPPENS With WaitTime software, receive live updates on the status of crowds in your venue (above). Post-event reports will help you improve future planning
72 FEED:XTREME SEPTEMBER/OCTOBER 2022
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