Stadiums
“WaitTime developed four algorithms for the measurement and behaviour of crowds: queueing, stanchion, massing and entry/exit”
handling customer requests singly, rather than a ‘belly up to the bar’ group surge. Sometimes, overhead cameras aren’t practical, or pre-existing cameras are already in a position to take in swathes of a site from an oblique angle. WaitTime’s massing algorithm measures the real-time crowd density of an area, delivering a graphic overlay like a heat map, highlighting human activity and giving a running percentage of how full any given area is. WaitTime’s entry/exit algorithm delivers data and graphics on the rate and direction of human traffic in and out of a space. It operates at sites like the NEC in Birmingham, UK – and the Mall of America.
of the pandemic by initiatives like VenueShield: the public cleanliness programme launched by event management company ASM Global. PROCESSING THE FEEDBACK One of the great benefits of WaitTime’s algorithmic analysis is that no speciality capture gear is required for monitoring. Any camera feed – provided it is pointed in the right direction – can be evaluated for crowd data. “The view is important,” explains Klima. “But a lot of venues are
Combining all the data from entry/exit cameras lets venue teams know how many people are inside at any point in time. This is useful for daily management of the area, but also a real asset in negotiating leasing agreements or working with advertisers and sponsors. The entry/exit software, first used in large shopping malls, is applicable when determining the number of people inside a place and the rate it empties or fills up. Entry/exit feedback was an important aspect of precautions taken during the height
HARD DATA Learn about WaitTime’s algorithms for measuring a crowd
SEPTEMBER/OCTOBER 2022 FEED:XTREME 71
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