Esports tools & tech
Scoring in-game ads
Quality in-game advertising has unlocked new levels of esports revenue. Tech from Stockholm- based Adverty allows content creators to monetise gaming experiences with immersive, easy-to-integrate ads. Through a partnership with marketing analytics provider Oracle Moat, Adverty’s BrainImpression is now available within Oracle Moat Analytics suite. This collaboration allows Adverty clients to measure ad impressions, invalid traffic and viewability for ads made with In-Play, an Admix platform for building ads that integrate easily with a gaming environment or virtual space. Oracle Moat’s measurement tools track the size of In-Play ad, length of time it appears on-screen and angles from which it’s viewed.
SEAMLESS An intro to
Adverty’s tools for advertisers
VIRTUAL SPACE Possibilities within the metaverse are hugely exciting, with Adverty
we now inhabit – and the massively exciting, multifaceted metaverse to come.” Adverty’s offices are in London, Stockholm, New York, Madrid, Lviv, Helsinki and St Petersburg.
“Accurate and meaningful measurements for in-game ad viewability are sought-after,” observed Adverty CTO Calle Sténson. “It’s essential for industry confidence in the advertising world
60 FEED:XTREME SEPTEMBER/OCTOBER 2022
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