Case study
IN OVER YOUR HEAD A softer surface allows for some outrageous tricks
“In the case of BSWW, you’re able to open up a browser and take all incoming video feeds through Easylive.io, managing them there. “Within that interface, you can also control your Singular graphics, making it streamlined – and easy to operate. Especially in an environment where most production is on a beach.” LESS IS MORE An efficient system is vital, with the production team up against almost every imaginable element. “You don’t want to go live with a load of hardware,” continues Ward. “A sandy beach is not the place for it, which is why our cloud-based solutions were so important. “Everything could be operated from anywhere. So, if they had
tournaments. It is recognised by Fifa and, as of 2022, stages events in over 60 countries. FROM BEACH TO CLOUD Since its foundation, the BSWW has worked tirelessly to ensure continued success for the sport, establishing a solid international calendar, with a string of long- running competitions. A key aspect to maintaining beach soccer’s popularity is to make it easily accessible to global audiences, who can enjoy the game at home, on their phones – or their tablets. To execute a high-quality, engaging live stream that’s worth watching – as well as ultimately generating a healthy fan base – it’s critical to get sophisticated tech and providers to support the broadcast.
This has undoubtedly been at the top of BSWW’s agenda. A recent example was the collaboration of Singular.live, Easylive.io and WSC Sports for several tournaments, including the men’s and women’s Euro Winners Cup (EWC), plus the Euro Winners Challenge – 218 matches in total. These saw the implementation of Singular’s cloud-based technology for the live graphic overlays, Easylive.io’s cloud-based streaming production studio and WSC Sports’ AI- workflow automation solutions. “At Singular, our focus is 100% on the graphics,” begins head of marketing at Singular.live, Mike Ward. “This means partners like Easylive.io are absolutely essential, as they are managing all the other video elements.
GAME GUIDE How to play beach soccer!
56 FEED:XTREME SEPTEMBER/OCTOBER 2022
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