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Preparing for the data deluge The amount of data your company needs to manage is set to increase exponentially – what are you going to do about it? B roadcast, TV streaming services and digital media all require a colossal amount of data BE PREPARED Seagate is at the forefront
and performance needs will grow at a staggering rate. To put it into perspective, should 8K become popular, each hour of film will amount to 86,000GB of capacity. If shooting hours and hours of footage, that’s an almost unimaginable amount of data to process and manage. The pandemic underlined the requirement for virtual productions. With this came a need for storage that was both high-capacity and easily accessible from anywhere. The efficient and secure transfer of footage from device to cloud has allowed post-production to begin instantly and greatly cut down cost and time, saving resources. Seagate’s Lyve Mobile can easily and reliably execute fast, high- capacity data transfers; promote remote collaboration; and support enterprise-level media workflows.
The post-pandemic world of media and entertainment relies on technology that can ingest, transfer and store massive data sets that are easily available, like the solutions offered by Seagate. It depends on safe and accessible data, secure encryption and easy-to-use, multi-interface connections. Today, it’s crucial to have the right tools to make data-intensive workflows possible. With cutting-edge tech and decades of experience, it’s easy to see how Seagate will be an excellent partner for all your data solution needs for years to come. To learn more about Seagate solutions for M&E industry data management challenges, check out seagate.com/solutions/industry/ media-and-entertainment Visit Seagate's stand, 7.B05, at IBC.
of keeping data management as stress free as possible
storage. Data plays an integral role in an increasingly digital medium and has seen its use soar over the past few decades. In the next two years, total market demand for entertainment and media digital storage is projected to more than double, skyrocketing to £8.9 billion, with cloud storage revenue alone estimated at £3 billion by 2024. As Dave Mosley, CEO of Seagate Technology, explains, “Our research, the Rethink Data report, found that the sum of data generated by 2025 is set to accelerate exponentially to 175 zettabytes (that's 175 trillion gigabytes!). More data is created per hour now than in an entire year just two decades ago.” As video resolution and frame rates increase, storage capacity
“As video resolution and frame rates increase, storage capacity and performance needs will grow at a staggering rate”
SEPTEMBER/OCTOBER 2022 FEED:XTREME 53
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