NFTs
the investors is golf kit and clothing brand Callaway. Both in terms of engagement as well as the fiat (actual cash) value of NFT memberships, LinksDAO has a long way to go to raise enough capital for achieving its lofty aim of purchasing a physical golf course or club. Alomes spots early signs that the model could be workable, and expects to see further meaningful applications of DAOs to sports. FAN TOKENS OR FANS TAKEN? UK football club Crawley Town presents another example closer to the grassroots. Its new American owners bought the League Two team with cash made from the
“However, they could still hold the answer for smaller leagues, as well as different sports where collective ownership is already a more accepted model,” says Alomes. LinksDAO, for example, aims to ‘build the world’s greatest golf community’, which includes ownership of a high-profile golf course. Its launch at the beginning of 2022 raised $10 million through 9000 NFTs, the sale of which also bestowed membership. Notably, the NFTs do not actually grant holders membership to any physical golf course the DAO may purchase. Rather, it gives the right to buy a physical membership at some point in the future. One of
“Crawley’s American owners bought the League Two team for cash made from their crypto firm Wagmi United”
founding of their crypto-sports firm Wagmi United, using them as a test case for multiple blockchain-enabled solutions – including a DAO. The group envisages a plugged-in and digitally engaged audience paying to stream Crawley Town matches from all over the world, because fans feel they have a genuine stake in what’s happening. “Being able to take part in decision-making is absolutely on the table,” co-owner Preston Johnson
SEPTEMBER/OCTOBER 2022 FEED:XTREME 51
feedxtreme
feed_xtreme
feedxtreme
Powered by FlippingBook