FAN ENGAGEMENT FOCUS 20 SOCIAL MEDIA While they’re winning trophies, athletes have to become influencers, too 30 ONE ON ONE Josh Walker of Sports Innovation Lab can help find out who your fans really are 46 NFTS Blockchain has replaced bubblegum in a new era of collectibles 64 STADIUMS Spectators are being served by innovative tech and classic stadium designs Livestreaming Workshop 28 ESKOOTR CHAMPIONSHIP Meet the latest racing craze intent on building a loyal fan base 40 IDITAROD TRAIL SLED DOG RACE Extreme broadcasting makes this event a global spectacle 54 BEACH SOCCER All the fun of sand and sun, delivered with cloud computing Main events 06 SPORTS REPORTER What’s new in creative ideas and technology for sports content? 16 TEAMWORK The Women’s Euros and Women in Sport level the playing field 58 ESPORTS ROUND-UP Top broadcast news from the world of professional gaming 76 TECH CASE STUDY Discover how to build a better sports app for smart TVs 80 CALENDAR What’s on the horizon in the world of sports – and FEED:Xtreme ! contents
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