One on one
figuring out how to write algorithms and understand the patterns in the data. Engineers put the data in place and make it easy to use. And analysts are good at communicating that value to the customer. If you’re going to build a data business, you need all three. Xtreme: If I’m a sports organisation – and I may not even know where to start – how can you help me? How do you identify the issue? Walker: The problem seems to be universal. Our clients don’t know their fans. They sell tickets in their pro shop – concessions and season tickets – but don’t know who is whom. We don’t know if they are families or college buddies. That’s the level of sophistication we
Champion CEO Angela Ruggiero co-founded Sports Innovation Lab with Josh Walker. Prior to becoming CEO of the company, she was a senior management associate with mega hedge fund Bridgewater Associates. But before her business career, she played a little ice hockey. A four-time Olympic medal winner (one bronze, two silver and one gold) and four-time world champion with Team USA, she was also the fourth woman ever inducted into the Ice Hockey Hall of Fame. Named one of Forbes ’ top 25 most powerful women in sports, she graduated from Harvard Business School in 2014.
ANGELA RUGGIERO Sports Innovation Lab CEO and co-founder
AGE OF THE FLUID FAN 2020 & BEYOND
TRADITIONAL MODEL
100
LICENSING
90
Sport content focuses largely on stats, scores and schedules, with occasional storytelling brought in
PRODUCE
80
SPONSORSHIP
70
60
Linear media channels monopolise how sport content is distributed to fans
DISTRIBUTE
50
40
MEDIA (Linear + OTT)
30
Purely concerned with quantity of eyeballs on screens (linear) and bums on seats
MEASURE
20
MEDIA (In-person + AR/VR)
10
0
34 FEED:XTREME SEPTEMBER/OCTOBER 2022
feedxtreme.tv
Powered by FlippingBook