FEED Xtreme Sept/Oct 2022 - Web

EDITORIAL

EDITOR IN CHIEF Neal Romanek +44 (0) 1223 492246 nealromanek@bright-publishing.com

DIGITAL AND FEATURES EDITOR Verity Butler

CHIEF SUB EDITOR Alex Bell

DEPUTY CHIEF SUB EDITOR Matthew Winney

SUB EDITOR Harriet Williams

CONTRIBUTORS Ross Biddiscombe, Fergal Ringrose, Adrian Pennington

ADVERTISING

SALES DIRECTOR Sam Scott-Smith +44 (0) 1223 499457 samscott-smith@bright-publishing.com

It’s all about the fans f EED:Xtreme is off and running! In our second bimonthly issue, we’re looking at the most important making the most of data mining, to learn who fans are and what they’re willing to pay for. We talk to the company’s co-founder and president, Josh Walker, about what audiences really want. What sports content has, over all

SENIOR ACCOUNT MANAGER Emma Stevens

+44 (0) 1223 499462 +44 (0) 7376 665779 emmastevens@bright-publishing.com

DESIGN

DESIGNER AND AD PRODUCTION Man-Wai Wong JUNIOR DESIGNER Hedzlynn Kamaruzzaman

DESIGN MANAGER Alan Gray DESIGN DIRECTOR Andy Jennings

PUBLISHING

participant in any sports organisation – the fan! A victory lap taken in a quiet, empty stadium – as athletes have learnt over the past couple of years – is just, well... wrong. We examine how teams are engaging with people – on and off the pitch – using social media and digital platforms. To be a successful athlete now, you require not only skill, training and drive, but a killer Instagram account. Plus, NFTs are keeping supporters hooked, with digital tokens taking up the mantle of 20th-century trading cards. Teams and athletes need to work extra hard to build and maintain relationships, and organisations like Sports Innovation Lab are

MANAGING DIRECTORS Andy Brogden & Matt Pluck

competing media, is grounding in real life – participants in an actual, physical space contesting over an unpredictable outcome. Even though people may be looking at their phones every five minutes, the stadium is the home of the sports fan. We talk to design experts about how to keep crowds safe and under control. Of course, this issue is full of Xtreme ’s usual coverage – including case studies in niche sports, live streaming and esports news, plus profiles on the latest tech.

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NEAL ROMANEK, EDITOR IN CHIEF nealromanek@bright-publishing.com

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SEPTEMBER/OCTOBER 2022 FEED:XTREME 3

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