Case study
people come to watch, but also engage as part of the community.” Even though eSC is still in its infancy, an early focus on fan engagement – in tandem with respective distribution platforms – means interactivity is already embedded in the experience. It is apparent that, although the prospect of launching a new sporting event may seem an uphill climb, there’s an opportunity to get ahead of the curve when it comes to livestreaming for a dedicated base of viewers. “A big thing for us is to keep innovating,” Sarkissian concludes. “It’s also about making sure what we do is always relevant.” To learn more about upcoming eSC events, head to: hub.esc.live
to immediately use this as a key form of distribution. Rather than having to adapt to it down the line, as other major sports brands have done in recent years. “The idea is to remove any barriers of entry between the fans and the sport. It’s about getting them up there and close. Again, accessibility is a huge part of our motto. This is just as important for helping fans to consume, along with participate in, eSC events.” Sarkissian emphasises that, despite being an exciting dimension to the Championship’s broadcast, distribution isn’t solely confined to the vertical space. “We have a big bilinear footprint, as well as the eSC Fan Hub – our own OTT platform. It’s where
IN THE KNOW Get to grips with all things eSC – watch and learn about tracks, riders and its mission
STAYING ON TRACK With flashy venues, the races are a real spectacle
event,” Sarkissian explains. “There’s a lot to learn, and so much tech that goes into what we do –from the scooter itself, to the data and telemetry we stream.” Searching for ways to elevate the broadcast from the get-go, eSC turned to vertical (9:16), wanting
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