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Managing sports media means supercharging fan experience A new era of football
broadcasting is being defined by speedy content automation T he French Professional Football League – Ligue de Football Professionnel (LFP) – is taking control of its media strategy, with Dalet Flex’s cloud-native technology. The sports media landscape hinges on engagement. Fans demand that relevant match highlights and
content are available instantly, across all regions, platforms and devices. Pivoting to an enterprise- grade media workflow platform has enabled LFP’s production staff to refocus time on assessing consumption patterns and enhancing content strategy accordingly. body responsible for overseeing, organising and managing the top two football leagues in France – Ligue 1 Uber Eats and Ligue 2 BKT, as well as the 44 professional football clubs that contest the titles – managing more than 100 weekly match highlight videos. To stay competitive, LFP required a solution to simultaneously REVENUE OPPORTUNITIES LFP is the French governing manage the large volumes of live video content and adhere to tight weekend publishing schedules, all while bringing sports fans closer to the action, quicker than ever before. A scalable content and distribution strategy has been made possible with Dalet Flex. The ability to accelerate the time-consuming media management, automate ingest, and transform preparation and publishing processes of game- highlight videos to YouTube and
Dailymotion has been LFP’s ticket to play. LFP has organised its content library, while streamlining production and distribution processes. According to LFP chief information officer, Olivier Imbert, Dalet Flex is a game changer. His teams can now “refocus their time on assessing fan consumption patterns and developing new content revenue opportunities”. Less administrative work means teams can focus on storytelling. According to Dalet’s director of product marketing, Mathieu Zarouk: “Dalet Flex allows customers like LFP to better organise their content library, and streamline their production and distribution processes,” he explains. “This allows them to focus on their creative craft and content strategy, rather than fastidious technical tasks.” LFP’s strategy is clear. Strengthen fan engagement and offer the best experience, while channelling new revenue opportunities – be that territory expansion, refocusing on creative output rather than technical tasks and fundamentally producing more high-quality content. BREAKING DOWN BARRIERS Dalet Flex, which is now available as a service, has a simple-to-use
interface, with no IT expertise required for customers. In addition to automation capabilities, it offers a set of media-specific tools, designed with the key aims of automating low added-value tasks, fostering collaboration, and harnessing creative opportunity, without the worry of technical operations. LFP’s digital video highlights are distributed using Dalet Flex in a simplified manner, ensuring the playlist information and metadata – including mapping from XML to asset metadata – is accurate and consistent. Dalet Flex also boasts the ability to enrich metadata (manually or with AI), to enable advanced search and filtering capabilities. Fox Networks Group, Arsenal FC and Audi are among those deploying solutions to aid content operations. Zarouk highlights the main areas of success, growth and financial gain its customers are finding since investing in Dalet Flex. “Projects are executed up to 55% faster, between three and four additional projects can be managed by the same staff, and there are significant cost-per- project savings of up to 70%.”
FOOTBALL FOCUS Dalet’s workflow platform allows the real story behind the on-pitch action to be told
QUICK AND EASY It’s the pace at which information can be delivered that’s so impressive
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