Fan engagement
O nce upon a time, iconic TV of Sports on ABC in the US were just about the only destinations for those seeking rare or unusual coverage. This could be inside a football dressing room or a peek into a Tour de France team workshop. Nowadays, this content has exploded. It’s highly innovative and is everywhere on social media, becoming staple viewing for fans. Federations, rights holders, teams, tournaments, clubs and especially athletes are posting both formal and informal short-form content to drive awareness, increase fan engagement and – of course – develop more revenue streams. An Ampere Analysis consumer tracker survey says nearly 90% of sports fans used social media platforms for video content in the sports shows like the BBC’s Football Focus or Wide World
first quarter of 2022. YouTube dominates the space with fan-made channels. They range from AFTV with 1.46 million Arsenal football fan subscribers, to Dude Perfect’s all-things-basketball brand, with viewing numbers up to 427 million. In an Ampere Analysis consumer study, nearly half of viewers use YouTube monthly for sports- related content. Facebook is a distant second (28% of fans), while Instagram comes in third with 21%. Ampere says fans go to YouTube for clips and highlights of live matches; Facebook to talk to each other; Instagram for getting closer
SEPTEMBER/OCTOBER 2022 FEED:XTREME 21
feedxtreme
feed_xtreme
feedxtreme
Powered by FlippingBook