Teamwork
Kirby, who answered pop-culture questions while doing keepy-ups. At the time of writing, that post had racked up more than 4.3 million video views. Social media took on a whole new meaning for the Women in Sport team, who had a few viral posts themselves during the tournament. “There was one post on LinkedIn in particular that went viral,” comments Flanore. “Off the top of my head, it had 45,000 likes, 1200 shares and a 15% increase to our followers. That specific post got just under two million impressions, which was phenomenal and we’re still wrapping our heads around it.”
“Because this has been such an amazing thing for women’s football, we want to make sure it’s not a forgotten moment in history”
INDOOR ACTION Greene King’s female table football initiative helped propel the sport’s popularity
THE LIONESS LEGACY As with every major sports
digital strategy involves working off that momentum, delivering into schools to keep young girls excited and inspired about new possibilities for their futures.” It’s clear that not only have the online and social stratospheres become tools to help develop your brand, they’ve also become powerful weapons for social change. For more on Women in Sport, head to womeninsport.org
event, the buzz and conversation surrounding it rises steadily, peaks, plateaus, then gently drops off in the following months. Flanore emphasises how Women in Sport won’t be letting that happen. “Because this has been such an amazing thing for women’s football, we want to make sure it’s not a forgotten moment in history. Our
SEPTEMBER/OCTOBER 2022 FEED:XTREME 19
feedxtreme
feed_xtreme
feedxtreme
Powered by FlippingBook