Teamwork
The year 2022 has seen an outstanding array of events, but for us the Women’s Euros wiped the floor with everything else. Record-breaking and game-changing, the excitement was in part Scoring equality goals
fuelled by a digital storm //// WORDS BY VERITY BUTLER ////
T he dazzling success of England’s Lionesses at the 2022 Euros captured the nation’s hearts. Not only was it just the second international tournament England has ever won, but it also created the feeling that women’s football was forever changed. This was so much more than just winning a trophy. It signified an inarguable sense of validation, levelling out that exhausting debate over whether women’s sport is equally as important as men’s. Of course, many of us already knew the answer. But somewhat unsurprisingly, it took England’s women winning one of the biggest international football competitions to drive the point home – in the form of a big, glass Uefa trophy. Something integral to the buzz was the hot magma of eruptive social media, bubbling away in the online space. We saw an
incessant churning of TikToks, tweets and live streams to the nation. Be it from the players’ personal TikTok accounts or BBC Sport Twitter – through a variety of mediums, people were spreading the word. Triggering top trends and engaging every possible fan, it most importantly spread the word that the girls were in town, and that women’s football had finally smashed its way through an invisible glass stadium ceiling. KICKING OFF THE MOVEMENT Women in Sport is a charity founded in 1984, formed to make sure change is secured by deeply understanding the needs of women and girls at each life stage. With core missions of breaking down stubborn gender inequalities that still blatantly exist in the sports sector, it has seen first-hand the importance of social media and
“We saw an incessant churning of TikToks, tweets and live streams to the nation. Be it from players’ personal accounts or BBC Sport Twitter”
SEPTEMBER/OCTOBER 2022 FEED:XTREME 17
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