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“Completely scalable to meet any needs – regardless of size – Magnifi is not only improving the efficiency of the production process out of sight, but opening the door to monetisation opportunities” Findings are presented during the conference programme and in the Showcase Theatre, by a team of Omdia analysts led by Rob Gallagher. Also included are Maria Rua Aguete, senior research director, visual entertainment; Dan Simmons, research director, media delivery; and Matthew Bailey, principal analyst, advertising. Radical research Omdia was designated as the official research partner for IBC, allowing this year’s conference delegates access to its exclusive report: ‘The advertising revolution: how CTV, FAST and AVOD are reshaping the TV and video landscape’.

IBC Show at the RAI Amsterdam, highlighting solutions for on-site, remote and hybrid workflows. The latest product innovation from Clear-Com, Arcadia Central Station, is an intercom powerhouse. It combines the award-winning FreeSpeak digital wireless systems, Encore analogue party line, HelixNet digital party line and third-party Dante connectivity – boasting a myriad of features within its sleek 1RU unit. Also highlighted are established market solutions for remote and hybrid broadcast production. Station-IC virtual desktop client, Agent-IC mobile app, LQ Series IP interfaces and the Eclipse HX digital matrix intercom system all make appearances. In addition to this, Clear-Com debuts a new product at this year’s IBC Show. Visit the stand – 10.D29 – for more information. STUNNING STORAGE Join Seagate Technology at IBC stand 7.B05, to discover the tech giant’s full portfolio of storage solutions for content creation, editing and distribution. Encounter Seagate Lyve Cloud: its scalable, S3-compatible storage as a service for mass data. Or take control of data workflows in private-, public- or hybrid-cloud environments using Seagate Lyve Mobile. There’s also Lacie, a premium brand from the business with a comprehensive line-up of options. Finally, whether you prefer network attached or direct attached

learning, Magnifi enables production of social-ready micro-content at both speed and scale. With many in the broadcasting space turning to AI technology for its ability to automate routine workflows, Magnifi’s AI-powered editing and content distribution is transforming highlight-reel creation. By meta-tagging videos and generating bite-size clips based on predetermined parameters, Magnifi auto-resizes and publishes them on multiple social media platforms, with customised graphics and overlays. Its mobile-first approach allows enterprises to scale content for any platform or social media channel with the click of a button, increasing reach, engagement and ROI. Completely scalable to meet any needs – regardless of size – Magnifi is not only improving the efficiency of the production process out of sight, but opening the door to monetisation opportunities for video rights holders. Make sure to check them out at booth 5.F12. A DAY AT THE ARCADIA Clear-Com is showcasing its acclaimed broadcast production intercom technology at this year’s

storage, Seagate has you covered with IronWolf drives for NAS. INSPIRING INNOVATION Ateme also returns to Amsterdam this year, showcasing end-to-end solutions for video delivery – from contribution all the way to the CDN. That’s before we mention its vast monetisation capabilities, including dynamic ad insertion and 5G. The company is showcasing its high-efficiency fixed wireless access, alongside video delivery for stadiums and in-car entertainment over 5G. Make your way to stand 1.D71 for a display of its full suite.

BACK ON THE BIKE RAI Amsterdam is the stunning location for this year’s IBC Show (above)

AR YOU READY? Brainstorm’s brilliant 3D graphics applications are a real triumph (left)

14 FEED:XTREME SEPTEMBER/OCTOBER 2022

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