News
G'day AR! A tri-partnership has been formed between Telstra, Google and Accenture, to develop a 5G-powered augmented reality wayfinding experience at Melbourne’s Marvel Stadium. Intended to superimpose digital information onto a real- world environment, the AR tech was first showcased at the Google I/O developer conference. The AR wayfinding experience pioneers the latest of Telstra’s 5G developments, then delivers onto Google Cloud. Google Trekker devices were used in the development of the experience, to create a metric model of Marvel Stadium that represents the appearance and position of the physical
3D world. GPS readings and environment scans were then matched with 360° images, using the ARCore Geospatial API. “We are excited by the potential of this augmented reality experience and how our leadership in 5G can accelerate growth and value creation in other industries and settings – such as hospitals, shopping centres and airports – to improve customer experience,” said Telstra group executive for product and technology, Kim Krogh Andersen. Telstra is working with the AFL and Marvel Stadium to launch ahead of next year’s footy season.
SEPTEMBER/OCTOBER 2022 FEED:XTREME 11
feedxtreme
feed_xtreme
feedxtreme
Powered by FlippingBook