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THE PHOTOGRAPHY SHOW Showreport Busy and bustling definitely, but was there
What the manufacturers said
Paul Scott, head of product marketing, Samsung Digital Imaging “Our aim was to provide a real understandingof theneedsofphotographers and demonstrate how our products and smart technology can meet their needs and bring to life their images. Our stand featured the new NX30, as well as the expanded line of NX lenses and accessories and the newest members of our award-winning compact line-up including the Galaxy 2 camera. “We had an exciting mix of interactive features offering visitors the opportunity to touch and try the products whilst seeking expert advice from our helpful staff. Another feature was the Getty Images masterclass studio and our upper level stand, which featured a viewing area showcasing our range of NX lenses. “We were delighted with the interest we received in our products and services and would like to thank all those who took the time to visit our stand.” Mark Thackara, national marketing manager, Consumer Products, Olympus “We loved it. Fresh people, new atmosphere, positive vibe, more sales. All in all we came away feeling rather good about the industry after a year when the market has been rather flat. Well done. It even inspired me to get all creative on the stand!” “We were thrilled with how the showwent. The X-T1 camera was in incredible demand, as were all our new lenses. There was a constant flow of visitors and it was far busier than we had anticipated. Generally, we felt there was a really good vibe to the show with a younger audience than in previous years and much more life about it with the Live stages. We definitely sensed a real shift of consumer focus with many people considering switching from DSLRs to CSCs seriously for the first time.” Susie Donaldson, Consumer Imaging marketing director, Canon UK & Ireland “It was great to see the photography industry come together at The Photography Show. “We wanted to bring photography to life for those visiting and we feel we achieved that with talks fromour Canon ambassadors, supporting the Student Conference and the interactive elements of our stand like the Slo Mo booth and our EF lens bar. The show was a good opportunity for us to speak with people at all stages of their photography journey, from students wanting to take their next step to professional photographers looking for that extra bit of kit. For us it was a great show and the feedback we’ve had from our customers and partners is extremely positive.” Lucy Edwards, marketing manager, Electronic Imaging, Fujifilm
a lot of business done at The Photography
What the punters said Show? The many visitors, exhibitors and organisers all seem to think so… The first Photography Show at Birmingham’s NEC held earlier in March proved an amazing success, so much so that most of the photographic exhibitors have booked for next year’s event already. Visitors had the chance to enjoy tutorial sessions, see the very latest products including the Nikon D4 s and buy the newest kit. One of the show’s big sellers was the Fujifilm X-T1 – stocks ran out on Monday, and although more cameras were rushed in for Tuesday’s show, most of those had gone by the day’s end. A date for your diary: The Photography Show in 2015 takes place 21-25 March. Terry Draper “I was pleased with the new look and the exhibitors and tutorials. It seemed to be very well attended. I attended on two days, Monday and Tuesday. Signage was lacking and a floor plan would have been helpful. I have next year’s date down in the diary already.” Jules Holbeche-Maund “The show was great. The Olympus stand with Damian McGillicuddy was good as always. Overall, I liked the way it was set out and the feel was different and more relaxed.” Alistair Balharrie LRPS “The new format with a mixture of live shows, lectures and trade shows made for a much better balanced event. There were areas, however, that were difficult, with not enough space between stands given the volume of people. Well done to all the organisers for pulling it together.” Adrian I Barnett “Went on the Sunday. Everyone seemed to enjoy it, and we really enjoyed the demos. Nice to see action, rather than just products on tables. Nearly went again on the Tuesday because we enjoyed Sunday so much!” Chris Grew “Show was great and similar to the old Focus. Gripes: paying £5 for the brochure is nuts as the exhibitors had already paid for it with their advertising.”
TOP LEFT A lucky person buying a Fuji X-T1. TOP RIGHT Tamron showing off its 150-600mm. ABOVE Samsung featured its NX30 pro studio. BELOW Damian McGillicuddy on the Olympus stand.
Ray Liu “I went on Monday. I would say it was similar to the old show, but it was a little cramped as it was only in two halls. Some of the stands that did demos/talks were a little close to each other so it was hard to hear the demo whilst another one nearby was going on.” Martin Devlin “Having visited the last seven Focus shows my experience was that it was much better and fresher. There are some things that can be improved upon next year, but overall, a great show, with so much to see and do in one day.” Peter Coda Chadburn “There was a lot of wasted space at the rear of the stands that could be used to show a few pictures from local colleges or for seating where you can get a good cup of coffee.” Romilly Lockyer “The popularity of the tutorials was self-evident: many were rammed. Adobe Lightroom and Photoshop theatres had to introduce ticketing to manage numbers. Overall a great success.” David Stew “The new organisers should feel proud of what they achieved and they have left me wondering how they will top it next year.” Gary Collyer “The free demos were very good, but the speakers on the Super Stage were outstanding. I enjoyed Rankin, but Joe McNally was excellent.”
All in all, a great showand pickedup a few little bargains. Anice updated version of the old showreally. Will be going againnext year MarkMiddleton
www.photography-news.co.uk
Issue 6 | Photography News
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