65 HAPPENING Media Honeypot
an AI-focused track, and our pitching competition at the end was focused on data, AI and machine learning.” The pitching competition is one of the event highlights. Days start with selected companies pre-pitching one-to-one with a jury member. The companies get valuable feedback and are assessed by the jury members for entry in the final competition. “Especially with AI, there are a lot of companies pretending to do it, but they don’t really. We’ve found it’s really important to give some of these companies good feedback, but we want to have it protected from an audience, so they can take it onboard in private. From that pre-pitching, the jury picks the five best cases they think the audience should see in the final onstage competition.” Companies participating in the pitching competition must first apply to Media Honeypot. Entries are filtered based on relevance to the chosen vertical – data and AI, in the case of this year – as depicted in a submitted proposal video and slide presentation.
PITCHED BATTLE Companies from di erent countries and at di erent stages of development are chosen to take part in the competition
SHARING KNOWLEDGE Bringing together established companies – like broadcasters – and start-ups creates a clash of cultures, which, says Salo- Glasemann, has lessons for all involved. “It’s a process. What big companies mainly do is to learn what kind of processes have not been working so far. They need to learn a lot. What do you do when you start working with a start-up? How do you implement them into your own culture? And how do you adjust your own culture to what the start-up is doing so you can actually work with each other? It takes time. But of course sometimes start-ups can’t understand that because they’re under pressure. They need to be fast, otherwise they run out of money. “And start-ups also need to decide if they really want to work with the corporates. These media houses can be seen as very slow to adapt.”
“We also want to choose a variety of entrants, from dierent countries, companies that are at dierent stages, and that have dierent types of oerings,” says Salo-Glasemann. “We don’t want to just focus on one area, one segment.” The start-up pitches have been a big hit, and Salo-Glasemann is entertaining an expanded pitching programme in next year’s Media Honeypot.
THE COMPETITION IS GLOBAL, THE CUSTOMERS ARE GLOBAL, SO WHY SHOULDN’T THE PARTNERS BE GLOBAL?
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