56 THE LIVE LIFE The Kick Off with Coral
KICKING OFF The team have been able to develop their content o ering thanks to the technology that has been introduced
by Nik Selman, who became managing director, and the partners quickly acquired a raft of quality clients. Selman brought with him a background in agency PR, working on the live streaming of major events like the BAFTAS, film premieres and the London 2012 torch relays. “Our partnership is a microcosm of where the industry has been going over the last few years,” says Selman. “It’s Pete’s video content creation background and my PR background coming together. The two have been getting closer and closer together.” The casual, hanging-out-with-your-mates format of The Kick O with Coral belies the production tech supporting it all. Coral was looking to increase its presence in the weekly Premier League cycle and wanted to work closely with an influencer to boost that presence. True Geordie Brian Davis and Laurence McKenna won the pitch. McKenna already had an ongoing relationship with Formidable and came to them with the brief. There was virtually no lead time before the show began and, requiring a robust internet connection to produce the show properly, the first episodes were done in the meeting room at Formidable’s oice. “The show has looked great from the outset, but it’s been evolving,” says Gibbons. “The support of Blackmagic has been invaluable. We got in touch with them with a month to go and they helped us spec out the whole studio and build something bespoke for our creative plans. They helped us week on week really, pulling together
THE SUPPORT OF BLACKMAGIC HAS BEEN INVALUABLE… THEY HELPED US SPEC OUT THE WHOLE STUDIO AND BUILD SOMETHING BESPOKE FOR OUR CREATIVE PLANS
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