55 THE LIVE LIFE The Kick Off with Coral
s we know, some of today’s biggest media stars have risen to prominence well outside traditional media outlets. But
big brands are taking advantage of their popularity and influence, regardless of what platforms they appear on. Online sports betting giant Coral leapt on such an opportunity when it partnered with Brian Davis, aka The True Geordie, for a new YouTube live streaming show The Kick O with Coral, which supercharges Davis’s live commentary show on Premier League match days. The True Geordie’s football vlog was already one of YouTube’s most popular UK sports shows. The Coral partnership has allowed Davis the scope and budget to continue doing what he does best, witty, impassioned football commentary – including a regular podcast with sports blogger Laurence McKenna – while providing him with the team and tech to expand into new areas. Coral, meanwhile, is able to access the massive True Geordie audience, while boosting Davis’s brand even further. Coral brought in creative video content agency and streaming experts Formidable to put together the project. Formidable was launched in 2014 by creative director Pete Gibbons. Gibbons had been working as a BBC journalist, before moving on to be an early creator of internet- first video content. He was quickly joined
FORMIDABLE EFFORT Due to the limited lead time, the first few episodes were broadcast from a meeting room while the new facility was finalised
OUR PARTNERSHIP IS A MICROCOSMOFWHERE THE INDUSTRY HAS BEEN GOING OVER THE LAST FEW YEARS
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