38 ROUND TABLE VR
become more mainstream. The second thing to focus on is that non-entertainment-based VR will provide tangible revenue opportunities. The focus should be on verticals such as automotive, healthcare, fashion/retail and education rather than entertainment. FABRICE LORENCEAU: There will be more than one. Sports because people want the best of both worlds, the immersion of the stadium, the convenience of TV and the interactivity of a second screen. Social interactions too because we crave both deeper interactions, and we live in a fast-paced world that encourages us to be accessible anytime. And finally gaming, because it lends itself very naturally to VR. LUCAS WILSON: I think VR will be accepted on a large scale for psychological and therapeutic uses – the medical field will be huge. I also think that live experiences will be huge, whether concerts, sporting events, or even something as simple as experiencing your grandkid’s birthday party from thousands of miles away. The ability to transport to an ongoing live event is a great opportunity, and I believe will be a large market.
FEED: WHATWILL BE THE BREAKOUT USES FOR VR IN THE NEXT FIVE YEARS? MARIA KOROLOV: Porn, marketing, casual games, social platforms, sports, virtual tourism, and immersive video. MUKI KULHAN: Inside my production and R&D bubbles, over the past five years I’ve seen it used in so many amazing ways, and there are some exciting uses to come. Breakout uses will thrive in the STEM- related, medical and educational sectors, but we are due to see a more immediate surge within the arts and entertainment worlds, especially as companion pieces to museums and broadcasting content. TANYA LAIRD: For the medium term people need to stop obsessing about consumer-led VR entertainment within the home and instead focus on two things: Firstly, location-based entertainment VR at museums, exhibitions and arcades. The current price point of the technology isn’t achievable by a large portion of the population and will continue to be seen as a luxury purchase until the price points
ANOTHER MISCONCEPTION AROUND VR AND AR IS THAT PEOPLE BELIEVE IT WILL BE AN OVERNIGHT SUCCESS
THAT’S ENTERTAINMENT VR will thrive in a number of sectors, including education and medical, as well as entertainment
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