3 WELCOME
CLASSROOM EVERYWHERE
Your kitchen drain is plugged with gunk. But not that kind of gunk. It’s a dierent kind of gunk. So you Google a solution. But you’re so stressed. The guests will arrive in minutes. Your brain refuses to translate the on-screen words into the
elaborate chemical formula you need to clear your kitchen of gunk stench. You sweat, you yell, you sob – until you remember YouTube. A quick YouTube search brings up someone, not too dierent from you, in a kitchen not too dierent from yours, solving the gunk problem with a simple solution of frankincense and myrrh and battery acid. You do what they do. Problem solved. Show, don’t tell. It is the cliché drilled into every creative from day one. And that principle has become the cornerstone of a new kind of education. Being able to both articulate and to understand verbal and written information is essential for education – it’s essential for civilisation itself – but nothing communicates quite as directly as an image. When we see someone perform an action – whether it’s a piano concerto or gunk dissolution – we absorb it in a way that funnelling text through our brains simply cannot compete with. In this issue, we explore elearning in all its guises – whether that’s being able to watch an MIT physics lecturer while you’re on the bus, or using sophisticated VR training for pilots and surgeons. Despite industry cynicism, VR is going to be a huge part of this new educational – and entertainment and communications – landscape moving forward. That’s why we combined this month’s elearning focus with a special VR Deep Dive, in which we explore the cutting edge of VR and what it promises for the future. Ready, student one? Let’s get your learn on!
EDITORIAL EDITOR Neal Romanek +44 (0) 1223 492246 nealromanek@bright-publishing.com CONTRIBUTORS
Ann-Marie Corvin Heather McLean Adrian Pennington SENIOR SUB EDITOR Lisa Clatworthy SUB EDITORS Jo Ruddock Siobhan Godwood Felicity Evans
ADVERTISING SALES DIRECTOR Matt Snow +44 (0) 1223 499453 mattsnow@bright-publishing.com SALES MANAGER Krishan Parmar +44 (0) 1223 499462 krishanparmar@bright-publishing.com Andy Jennings DESIGN MANAGER Alan Gray DESIGNERS Flo Thomas, Man-Wai Wong, Mark George PUBLISHING MANAGING DIRECTORS Andy Brogden & Matt Pluck DESIGN DESIGN DIRECTOR
NEAL ROMANEK, EDITOR
nealromanek@bright-publishing.com @rabbitandcrow @nromanek
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