GETTING HELP FROM AI The future of broadcasting will rely heavily on cloud services. Media companies without a cloud infrastructure in place, to support or replace existing technology, are likely to be left behind the early adopters in this field. Cloud is enabling these businesses to optimise workflows, improve broadcast stream quality and enhance data collection, with the use of AI and machine learning already becoming a central part of these new cloud workflows. “A software business ignoring AI and ML may not be in business in three to five years,” says Bolten. “As this complexity in the video fabric continues to spread, and workflows tend to be consolidated, you are going to need AI routines.” As important as the quality of video transport is to broadcast, the data harvest is just as valuable. The tremendous amount of telemetry information produced by media companies in the future will be more than a human being can handle. Bolten estimates that the average broadcaster can spend $500,000 a year in root cause analysis alone. “With our intelligent Data Platform, Zixi is able to predict that you have a high percentage of an outage in two hours, or see a CPU overloading, or an encoder not acting right. You can’t do that at human level – there’s too much data. But as Zixi’s software is globally deployed, we can see about three billion telemetry data points a day, and we’re deepening and adding capacity as we speak. Leveraging AI and ML will be a game changer when optimising broadcast operations for high-quality delivery..”
A SOFTWARE BUSINESS IGNORING AI ANDML MAY NOT BE IN BUSINESS IN THREE TO FIVE YEARS
“By bundling infrastructure – working with carriers and partners on a global scale – Zixi as a Service makes it easy for a customer who had previously plugged into a satellite, to virtualise their delivery over IP using the Cloud.” One satellite-based customer is using ZaaS to aggregate and distribute broadcast across multiple locations using the cloud. This eliminates the extra step of costly infrastructure and management of fixed assets, and is customisable to that customer ’s specific needs. Another content provider employs ZaaS to take in content from multiple sources and consolidate, making it available to the customer through a single interface. The Zixi Enabled Network of over 300 integrated tech partners and service providers makes it easy to move content to and from anywhere in the world in broadcast quality – and with minimal changes to existing infrastructure. Reliability is also essential – ZaaS delivers 99.999+% uptime of live video channels across broadcasters, satellite, OTT and cable network partners.
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