THE DEF GUIDE
Easy as one, two, three Hireacamera has an extensive supply of equipment – including cameras, lenses, accessories, lighting, audio and monitoring – for both photo and video projects. The priority is convenience for its customers: items are available for 24/7 booking, with no quotes or checks required – just place your online order and expect next-day delivery. The company also offers click-and-collect services from its 38 brick-and-mortar locations around the UK. Hireacamera believes in transparency, which is why all of its prices are listed upfront – enabling customers to make quick decisions based on their budgets. If an item is cheaper elsewhere, the company will do its best to price-match. Want to be first in line for the latest kit? Hireacamera offers waiting lists for new products, rewarding the most enthusiastic customers with early access. For businesses and professionals, Hireacamera ONE – an exclusive, streamlined service – offers perks like priority handling, a dedicated account manager and flexible payment plans.
managers will raise a quote for approval and subsequent purchase order from the production company. Once confirmed and approved, the equipment list goes to our warehouse team for the lighting and/or rigging equipment to be picked, checked and scanned out using a barcode, before being loaded onto an appropriately sized truck for delivery at the crew’s specified time. Def: Customer service is a large part of renting. What services do you offer? VMI: The norm is 24-hour, seven-day support, though we work hard to test our equipment thoroughly and provide spare cables to avoid any need for a call-out in the first place. Equipment is expensive, and while we used to provide third-party insurance, this is no longer offered, as we prefer our clients to have their own comprehensive insurance cover – for peace of mind for all. UPS: The team here at Universal Production Services have been in the equipment rental industry for a long time and are great at offering advice and suggestions while maintaining relationships with industry veterans,
as well as helping and supporting the less experienced, up-and-coming crews. Panavision: Customer service is the heart of what we provide, and our support doesn’t end when you take the gear out of our building. We see ourselves as part of your crew, and we’re here to support you throughout the shoot, all the way through wrap and the return of your rental package. If you’re going to be facing a particularly unique situation, we can help create custom solutions. If your production is shooting far afield from one of our offices, we can send someone to support the project on location to quickly address any service or maintenance needs. If you realise mid-shoot that you need to add something to your package, we’re here for you. Video Europe: We offer our customers a high standard of customer service – we will always go that extra mile to make sure our customer is happy. We offer free delivery in London. If we don’t have a certain piece of equipment, we will source it for the customer, saving them time. Above all else, we are extremely passionate about what we do; we strive
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to make sure the customer receives a first-class experience each and every time they rent from us. Def: What sorts of projects have used your rental services? VMI: We have delivered on so many productions, from music promotions to commercials, features and natural history for all kinds channels – from BBC, SKY and Amazon to Disney, Apple and Netflix – that it is very difficult to isolate any of note.
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