THE DEF GUIDE
WELL STOCKED Many rental companies have been in the business for decades, meaning they have products for all scenarios – including ones that can be used in cases of emergency
to have a solid relationship with the person you are renting the equipment from, so they can help you out. Being close to the rental company is also a bonus! Video Europe serves the whole of the UK with offices in London and Cardiff, and we will be launching another office in early 2024. Our sister company, Camera One, has offices in the US and Germany. Def: What is your rental process? Video Europe: The customer will initially contact us via email or phone regarding equipment they are trying to rent, and we will them give them a quote. If the job confirms, we will process the order – if they don’t have an account with us already, they would need to set one up at this stage. The equipment will then be prepped, and the customer will either collect or we will deliver. When the customer’s job finishes, the equipment will be returned and then checked in by our prep and tech team. Finally, an invoice will be raised for the rental along with any missing or damage charges. Panavision: Depending on whether it’s a long-form or short-form project, the conversation might start earlier WE SEE OURSELVES AS part of your crew , AND ARE HERE TO SUPPORT YOU throughout the shoot ”
or closer to the beginning of principal photography, with a call or email to a customer rep. The sooner the conversation starts, the better, just to give more time to explore your options. Before you come into the building, we’ll talk about the type of project you’re shooting, whether there are multiple units or aerials or underwater work, the camera format you have in mind and whether you’re envisioning anamorphic or spherical optics. How many cameras and how many lenses will you need? Is there anything special you’ll need for certain days, like a macro lens or periscope? If you already have an idea of the look you want to create, it can be very helpful to share lookbooks or film references. That can be a great way to help narrow the list of lenses and cameras you’ll want to test. The choice of equipment is always guided by a combination of these practical and creative considerations. As these creative conversations are happening, we will be in regular communication with the line producer to ensure everyone’s aligned on the budget. Once the equipment package is determined, the camera crew will then come in to prep everything. This is an opportunity for you and your crew to
confirm you have everything you need, get everything labelled and organised, set up your camera builds, ensure everything’s functioning and make sure you’re ready to hit the ground running when principal photography begins. UPS: On receipt of the call or email with the equipment order from the crew member or production staff, our account
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