THE DEF GUIDE
INTERVIEWS Katie Kasperson IMAGES Universal Production Services
RENT I NG Renting is the obvious choice for many shoots, as demands differ from one project to the next. We hear from a range of rental companies on the Definition: What do you think are the most important considerations when it comes to renting? Panavision: First and foremost, it’s about relationships. As you work with a rental house, you naturally build a rapport with the customer reps, prep techs, service
Another key consideration is where you’ll be shooting — ideally, your rental house won’t be too far away. Panavision has locations around the world, so we can support you wherever your project takes you. Universal Production Services: Cost, convenience and the environment. We are mindful that productions have a finite budget for lighting and rigging. We work with clients to help by offering alternate equipment solutions and suggestions when budgets are tight. Our stock includes the latest energy-efficient LED fixtures that reduce the production’s overall energy consumption. Also, our newer equipment inventory saves valuable time and effort on-set. Video Europe: When renting equipment, the most important considerations are quality of gear and price. It also helps
practical and creative considerations involved
department and others around the facility. Throughout Panavision, we see ourselves as part of your crew, and it’s always gratifying when we can reteam from one project to the next. The service and support you’ll have throughout production is also so important. You want the confidence that the equipment is in excellent working order when it leaves the rental house, but it’s equally important that you’ll have support while shooting, whether on stage or on location. If a piece of equipment goes down mid-shoot, we’re ready to send out a service technician or get you a replacement.
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