Photography News 121 - Web

Big test Canon EOS R50 V PRICE: £729 CANON.CO.UK Content creators have never had it so good with the incredible choice of cameras at prices often lower than top-of-the-range smartphones. Canon’s newest arrival has a long list of movie features, including 4K/30p oversampled from 6K, and it looks sure to be popular. Will Cheung gets to grips with the EOS R50 V

WORDS & IMAGES BY WILL CHEUNG

LONG-TERM SUCCESS for any camera brand depends on a conveyor belt of new customers committing to their ecosystem because, once hooked, most people stay loyal due to the expense of switching systems. That’s why it’s so important to catch emerging photographers. Today, that means the expanding content creator and vlogger market – and particularly those progressing from smartphones. They tend to be younger and less committed, making them an important target market for camera brands. That’s why we’re seeing a flurry of vlogging-orientated products from the likes of Fujifilm, Nikon, Panasonic and Sony. Canon’s latest introduction is the APS-C format EOS R50 V, and you can guess its target audience from the big clue in its name – V for video. This might seem strange, because of course every Canon EOS R can shoot video, but the R50 V is different. While it’s based on the EOS R50 – a stills camera that can shoot video – the EOS R50 V is very much a video-centric camera that can also take decent stills. Its long list of video attributes includes 4K/60p recording, Canon Log 3, 6K oversampling and Full HD at 120p. Notable video-focused design points include a tripod mount for upright shooting, separate sockets for microphone and headphone, a front-placed record button, a tally lamp and an advanced accessory shoe that’s compatible with Canon video accessories, but not legacy Speedlites. Oh, it’s also monitor only, a clear sign that it’s video-centric; the R50 has an EVF. VIDEO FIRST The mode dial (left) has seven video settings, including three custom modes and just one for stills – exposure modes are set via the menu. You can count on decent performance from the RF-S 14-30mm f/4-6.3 IS STM PZ. The blossom (far left) was captured at 30mm with an exposure of 1/250sec at f/5.6 and ISO 100

30 Photography News | Issue 121

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