t already seems a distant memory when the closest thing we had to in-car entertainment systems were chunky, brightly coloured plastic, portable DVD players – way back in the noughties. Prior to that, fun could be found in deciphering the squiggling lines of a fold-up map – or simply a good old-fashioned round of ‘I spy.’ But as with many other entertainment-related technologies, cars and the functions within them have changed immensely over the past decade. In part fuelled by the gradual and competitive global transition to electric-powered vehicles, the mogul manufacturers are constantly seeking out new ways to make travelling by car more of an immersive experience – rather than simply a necessity. According to a report by Allied Market Research, the global in-car infotainment market was valued at $21,410 million in 2020 and is projected to reach $37,530.4 million by 2028 – registering a CAGR of 7.5% from 2021 to 2028. The report continues to define in-car infotainment as “a suite of advanced features that is integrated
In-car entertainment is at the very start of its journey, with international success being its final destination. Fuelling this are the technologies being transported from the broadcast, streaming and pro AV trades to the automotive world
Words by Verity Butler
TOMASZ DZIKOWSKI Automotive entertainment manager, 3SS
@feedzinesocial
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