Panasonic’s impressive suite of broadcast offerings work to solve issues you didn’t even know you had
rade shows used to be all about products, with companies saving their latest and greatest
needed to be able to stream this kind of event.” The IP transition has also been boosted by remote production, which has become increasingly popular since the onset of Covid-19, while broadcasters in general have been engaged in a shift to an IT-centric infrastructure for some time. “However, in big existing broadcast facilities, transitioning from SDI to IP takes a long time; it’ll be an ongoing process for the next few years,” says Krier. “It’s going to take much more time in live events. Obviously, in the field, they need to work very fast. The engineers take SDI cables or fibre, plug it into the socket and that’s it. IP could take them more time, and they have to deal with IP addresses. Somehow, these broadcast engineers need to become network technicians. “But going IP is no longer really a question. It’s going to happen,” adds Krier. “Ultimately, everyone knows we’ll have to go in this direction.”
innovations for the big show floor unveiling. Nowadays however, it’s all about providing solutions to problems. According to Guilhem Krier, head of new business and market development at Panasonic Connect Europe, customers at shows like NAB and IBC these days tend to ask: “‘How do I carry out my SDI to IP transition?’ Or: ‘What kind of protocol should I use for my secured streaming needs?’ Accordingly, we have moved from product-centric to more solutions- centric activities at these shows.” It’s not just M&E customers asking these questions, though. “During the pandemic, the education and corporate industries needed to transmit information that was only previously conveyed through physical meetings or events,” observes Krier. “All of a sudden, they
PROTOCOL POWER Panasonic’s solutions-centric
MOVING WITH THE TIMES Panasonic is backing adoption of ST 2110 standards across the live events industry
approach aims to help people move down that route; standardisation is key. SMPTE’s ST 2110, for example, is being broadly embraced to simplify a ‘glass-to-glass’ workflow for broadcast IP video. “ST 2110 has been definitively adopted by the broadcast industry, and we hope to extend that to the live and events industry,” says Krier. “It opens a way to do so much more – if the technical knowledge is there. “NDI is another standard, widely adopted on the corporate side, as well
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