Michael Yang Caton Technology Senior VP, corporate development
How have you seen the cloud develop since your time working in this area? The cloud has evolved significantly over the past several years, offering more scalability, flexibility and cost-efficiency. This has led to increased adoption of cloud-based solutions for content storage, distribution and management. Broadcasters now utilise cloud services for real-time live streaming, remote production and collaboration, as well as for leveraging advanced analytics and AI technologies. Innovative distributed cloud solutions such as Caton Cloud have contributed to enhancing the overall cloud- based broadcasting experience by enabling efficient and reliable transmission of media content over the internet.
transmission and interactivity for a seamless audience experience. Security and reliability are key, with encryption and error-correction capabilities safeguarding sensitive data and maintaining transmission integrity. Finally, scalable distribution empowers broadcasters to manage and deliver media content to a vast number of viewers, effectively addressing the ever-growing demands of their audiences. How has the cloud helped to define the M&E trades as we see them today? The cloud has revolutionised the M&E industries by offering several transformative benefits. First, it enables global content distribution and accessibility. Second, the cloud facilitates remote collaboration by providing tools and applications that allow teams to work together seamlessly, regardless of location. Third,
A big one: How do you personally define the cloud? Sharing of computing power, storage space and network capacity over the internet through software virtualisation, as opposed to utilising local servers or personal computers. Cloud computing provides on-demand availability of resources such as storage,
it streamlines workflows by leveraging automation and cloud-based solutions to optimise media asset management and content production processes. Lastly, the cloud promotes innovation by granting access to advanced technologies such as AI and analytics, which drive progress in content creation and distribution.
THE FUTURE IS FILLED WITH OPTIMISM AND POTENTIAL, PARTICULARLY FOR BROADCASTERS AND MEDIA ORGS
processing power and applications, often on a pay-as-you-go basis, offering scalability and flexibility.
What does the future hold for the cloud (especially for broadcasters and media organisations)? The future of the cloud is filled with optimism and potential, particularly for broadcasters and media organisations. Key advancements include further integration of AI, which will enhance content personalisation, recommendations and analytics. Additionally, the cloud is expected to expand remote production capabilities, enabling more cost-effective and flexible production workflows. Finally, the continued growth in interactive experiences within the metaverse will drive innovation and unlock new opportunities in the M&E sector, pushing the boundaries of traditional content consumption.
What are the most exciting trends we are seeing emerge within cloud offerings? Emerging alongside traditional centralised cloud architecture, distributed cloud architecture offers an innovative approach to sharing network resources. This groundbreaking structure empowers cloud solutions to deliver exceptional features tailored for the broadcast and media industry. At the core of these features lies extreme reliability, with cutting-edge AI-based technology driving smart routing and data delivery to maintain incredibly high availability. This ensures a stable, picture-perfect experience for end users. Distributed cloud technology also facilitates low- latency streaming, minimising delays in media
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