Publish to web
CMS
Ready to publish
Create posts & headlines
Approve posts
Post asset
Media asset management
Generative AI
Chat tool
Tweet asset
WORKFLOW SOLUTION Qibb allows for software integration that in turn maximises productivity
QIBB MAKES IT FAR EASIER FOR MEDIACORP TO ADJUST ITS OPERATIONS FOR PEAK WORKFLOW from the system or trigger actions in the workflows. Finally; the Qibb Catalog contains a number of ever-growing connectors (Nodes) and templates (Flows). By leveraging this, users can build Flows significantly faster with pre-integrated building blocks. “Our customers utilise Qibb as a platform from which to build the integrations themselves. Essentially it’s a ‘platform as a service’ approach,” explains Michaelis. “They could have a case where Qibb can solve a specific problem, such as enabling the automation of a publishing process from MAM to CMS. But they could also want an end-to-end solution, encompassing a range of systems.” When maximising the strengths of the Qibb platform, Michaelis points to Mediacorp – Singapore’s national media network and largest content creator. Mediacorp is using Qibb to facilitate a flexible cloud-based HD
customers quickly and securely, thus meeting the new requirements.” The Qibb solution continues to develop. Michaelis also mentions the potential of generative AI, noting that version 4 of AI chatbot ChatGPT was integrated into the platform within few days of launch. “It’s not about replacing what media operators and journalists are doing; rather, it’s about helping to make their creative processes more efficient,” he confirms. “Companies in the media and entertainment industry need clear differentiators in the age of ever faster-growing content offerings,” concludes Müller. “The quick, easy adaptability of technical systems is one of the unique selling points of Qibb, which makes a decisive difference for customers.”
video editing architecture, allowing it to use resources more efficiently. “Qibb makes it far easier for Mediacorp to adjust its operations for peak workflow, support more powerful disaster recovery and increase WFH. In short, it gives the agility Mediacorp needs as video editing requirements evolve,” he explains. TAILORING THE FUTURE One of the most vital components of any production is personalisation. “The broadcast industry is increasingly orientated towards the end customer,” asserts CTO of Qvest, Thomas Müller. “This results in a higher need for personalisation – through data collection, analysis, recommendations and generative AI. “To enable result-orientated work in the long term, the technical system must therefore become more agile. As a system integrator, Qibb integrates the corresponding functions for our
CLEAR-CUT Three core tools offer utility by streamlining resources
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