Established by Qvest, but independent since 2020, Qibb is now a leading integration platform for professional media workflows
ive years is a long time in most areas of technology, and media workflows are certainly no exception. If
you want proof, simply take a look at the Qibb platform and consider its remarkable success story since it was first unveiled in 2018. Qibb was initially shaped by a team at Qvest, the Cologne-based systems architect, ICT integrator and developer of innovative software solutions. Jonas Michaelis, who is now CEO at Qibb, recalls that the initial impetus behind the platform was “a wish to reduce the complexity of software integration, workflows and automation between third- party systems – something Qvest needed to achieve regularly in its own projects, which was often a big effort. Therefore, the team wanted to develop a toolbox that would enable the integration of many different systems with minimum effort, as well as provide the ability to reuse certain building blocks and be more efficient in project delivery times.” The result of these deliberations initially was a product called Qvest. Cloud – subsequently rebranded to Qibb when this part of the business was spun out into its own entity in September 2020. “There was a recognition that the platform needed to be focused on separately in order to continue its development and
MAXIMUM FLEXIBILITY The Qibb platform has several core features – Flow Editor, Dashboard System and Catalog – designed for maximum flexibility in a dynamic environment. With the low-code Flow Editor, it’s possible to build and maintain integrations and connect applications into solutions with automated, rule-based workflows. The Dashboard System incorporates modular user interfaces, encompassing integrated applications and enabling the user to visualise data
bring it to the widest possible market,” explains Michaelis. Qibb now provides connectors to more than 50 third-party systems, and with development of the platform very much ongoing, it’s clear the strategy has been successful. “From day one, there was an acknowledgement that systems integration now requires a different approach, based around the easy creation of modular solutions across the media supply chain, which continues to be the driving principle,” confirms Michaelis.
DELIVERING EFFICIENCY Jonas Michaelis, Qibb (left) and Thomas Müller, Qvest (right)
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