DAVID DAVIES: With technologies and techniques evolving at such a rate, would it be fair to predict that this mode of broadcast will remain a ‘moving target’?
JOHN O’SHAUGHNESSY: Absolutely. One of the massive challenges through all of this is that technologies continue to change and standardisation of equipment is really difficult to achieve. Something might be flavour of the month now, but will that still be the case in two years’ time? It’s difficult to say. Plus there are still plenty of people using SDI [despite the rise of IP], so there is a lot of working with partners to accommodate different equipment and interfaces. But that is the broadcast tech world now. JEREMY MILLER: Watching the growth of IT departments at broadcasters has been very interesting, [not least as it has occurred] at the same time as we
have been enabling the broadcast side to do more! In terms of 5G on the cellular side, there has been a move to optimise the bandwidth [for broadcast], and now the IT folks are in there, too, so that’s a different dynamic.
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There is a great deal of focus on how to enable all these workflows and [facilitate as much diversity of production] as you can. It’s constantly evolving. GUILHEM KRIER: I concur with John and Jeremy. There are almost as many workflows as there are people
using video products! One point I would stress is that [some time ago] we realised we didn’t want customers to adapt to our products any more; we wanted the products to adapt to customers. So having all the features inside to ensure our products tick the boxes is the direction we are going in – then whatever comes up [in terms of new requirements] we assess and implement whenever needed. So, in summary – yes, it’s definitely a ‘moving target’!
“TECHNOLOGIES CONTINUETO CHANGE AND STANDARDISATION IS REALLY DIFFICULTTO ACHIEVE”
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